About Us

THIS is the real “Life in the Little Latitudes”. Coastlines & Tan Lines is more than just another website with sunny images; we are a lifestyle and a state of mind. Based in beautiful Key West Florida we give glimpses into our salty rum filled lives and bring you info on destinations, rum, food and all things that keep us Luvin’ Life!

The Flip Flop Philosophy: “No worries mon, soon come”.  From time time we will muse on topics we find central to the laid back easy going lifestyle or just share the thoughts we had as we were walking the beach. We also welcome others to share their own island philosophy with us.

Caribbean Writers Guild: As members of the prestigious CWG we are also a source of information for resorts, island destinations and rum! We love to travel and share our experiences with you. We bring you a non-biased inside look into the resorts we visit. So if you’re looking to research a vacation just scroll through our blog. If you are a resort or destination that wants a new type of advertising, one from the guest perspective; then contact us!


Our Founding Members

Shawn Martin

ShawnShawn is a Marine Biologist (M.Sc) as well as a PADI SCUBA instructor, sailor, fisherman, and what he refers to as a “flip flop philosopher”. As a writer he loves to share his passion for the Caribbean lifestyle with his readers.  As a scientist he fights to protect the Caribbean’s beauty so we can share it with future generations.  Shawn is also a veteran if the U.S. Army’s 82nd Airborne Division and is founding member of the Caribbean Writer’s Guild.

Carlton Grooms

CarlCarl is an author, entrepreneur and consultant. A former Naval Aviator, he holds an MBA from The Wharton School at The University of Pennsylvania. Carl is also a rum expert. His love of rum comes from his numerous trips to Caribbean distilleries. He most loves the story that resides in each bottle and is most drawn to the people and cultures that produce his favorite spirit. He has travelled from Berlin to Miami to the Caribbean judging rum and sharing stories.